Think of the Artistics and you’ll probably recall the R&B vocal group who struck gold with “I’m Gonna Miss You” in 1966. But a lesser known group by the same name became the definitive soul band in Southside Virginia in the early 70s. Formed by neighbors and school friends, the Artistics got together in 1970 around the nucleus of guitarist Joe “Guitar Man” Moore, bassist Jonathan “J.D.” Oliver and vocalist, John Clark.

Kathy Moore Cobbs, Joe’s sister, recalls Joe, John and J.D. rehearsing in her mother’s basement on several occasions and says they already sounded as good as the songs on the radio. Clark recalls that the trio “used to play a little bit, just jammin’ around” at Westmoreland School in their neighborhood. All attended George Washington High School in Danville and knew brothers Keith and Dale Wiley, who played drums and keyboards, respectively. The three had heard that the brothers wanted to form a band, so the five got together and moved the practice sessions to the Wiley’s garage. Shortly thereafter, the teens caught the attention of Langston Band Director Robert Hickson, who agreed to manage the as yet unnamed group.
Classmate Sharon Miller-Ranson remembers those early days well and standing on the corner of Cabell and Monument streets where “John Clark would start singing and we would have a concert in front of Cassidy’s Store.” Lula Dickerson said Joe Moore’s musical prowess was obvious from an early age and remembers his performance of “If I Had a Hammer” during the talent show at I.W. Taylor Elementary School.

The 17-year-old Clark was in 10th grade and recalls that they recruited three trumpet players: Clyde McCoy, Norman Brooks and Barry Price, all of whom played together in the high school band. Clark had just started playing drums but quickly became proficient on the instrument, allowing Keith Wiley to switch from percussion to organ. The move was necessitated by Dale Wiley’s departure to attend college.

Now with a complete rhythm and brass section, all they needed was a name. Rehearsals were moved to “a little place Hickson had” as they prepared for their first gig. They were to perform at the Top of the Stairs Club when a major snowstorm blanketed the city. The group members were riding around downtown trying to come up with a name just a few hours before they were due on stage. They rode down Union Street and passed Danville’s only licensed cosmetology school, Artistic Beauty College. Clark noticed the sign out front and said: “What about the Artistics?” Not knowing that there was already a professional band with the same moniker on Brunswick Records, the other band members agreed and the Artistics were born.

An early, memorable performance was in 1971 before hundreds of enthusiastic fans on the football field at their alma mater, George Washington High School. The seven-piece outfit included a trumpet section and Brooks, Price and McCoy choreographed their synchronized dance steps for the show. The trio also wore matching shirts and slacks. The brass section made a grand entrance, riding up to the stage in a convertible.

The Artistics were the only soul act on the bill and shared the stage with four rock bands. Clark recalls that their PA system was “lackluster” so all of the groups pooled their equipment and shared a set of drums.

A review of the performance noted that drummer-singer John Clark “placed heavy accents on such soulful hits as (the Jackson 5’s) ‘Never Can Say Goodbye’ and the Temptations’ ‘Just My Imagination.’” Their final number, Kool and the Gang’s “Who’s Gonna Take the Weight,” brought the crowd to their feet and had some dancing in the stadium.

J.D. was unavailable for the spring concert and guitarist Steve Eckles was recruited to fill-in on bass. Eckles was the only white member in the aggregation and the group would often rehearse at his parents Broad Street home. He was an excellent lead guitarist in his own right and was already a veteran of the local music scene, having played with many of the Artistics’ members in various bands at the El Dorado, a Black nightclub on the outskirts of town. Eckles also did arrangements for the band, allowing the brass to play string parts, adding depth to their live performances.

The band continued to perform frequently at country clubs and on college campuses in Virginia and North Carolina and managed to secure a spot as the opening act for James Brown during his tour of small cities on the Chitlin’ Circuit in late 1971. Brown was booked to play the Danville City Auditorium on Monday, Dec. 27, 1971. Clark remembers that the Artistics were practicing one night when their manager stopped by and asked if they’d like to open for the Godfather of Soul. The band viewed it as a great opportunity for exposure and as a chance to make a little money. They were right on at least one count: The concert was well advertised but no cash changed hands. Clark said their manager informed the band members that this was their lucky break and that the show “was just gonna be for some publicity.”

This was the first time the Artistics had shared the stage with a professional act and Clark admits all were a little nervous, especially about their equipment. The roadies had refused their request to share his sound system; however, Brown overheard the discussion and told his crew to “let the guys use it.” They held their own and even got the attention of Brown’s backing band, the J.B.’s. The members rushed from backstage when they heard the Artistics covering Dennis Coffey’s instrumental hit “Scorpio,” note-for-note. While theirs was a small group with just three pieces of brass, Clark insists they “sounded just as good as Brown’s band.”

The show was on a Monday night and attendance didn’t meet expectations. Apparently sometime during the concert the top to Brown’s convertible was cut and he vowed never perform in Danville again. Clark doesn’t recall that incident but said Brown was disappointed with the turnout and announced from the stage that he would not be returning. Mr. Dynamite kept his promise.

The band entered the studio on at least one occasion, cutting a 45 at Triangle Recording Studios in North Carolina. The soul-tinged gospel tune, “The Handwriting is on the Wall,” was written by Keith Wiley. The Artistics traveled to Winston-Salem for the sessions. Clark plays on the track but doesn’t sing. The vocal chores were handled by Wiley, who would later enter the ministry. The single had a limited pressing on Triad Records, an independent label that specialized in gospel, bluegrass and country releases by local artists.

Equally rare is a 45 organist Keith Wiley wrote and recorded with the Symphonics in 1973 at Crescent City Sound Studios, Inc. in Greensboro, N.C. Crescent City was founded by Walt Copeland, who managed the studio and doubled as chief engineer. “Ooh Wee, Thank You for Choosing Me” (Crescent City Sound Studios – CCCSS 1223) is a soulful ballad featuring Ronald James and two male vocalists on a double lead falsetto reminiscent of the Delfonics and the Stylistics. The instrumental flip side, “Symphonic Strut,” includes some funky organ work from Wiley and James solid drumming.

The Symphonics were based in Yanceyville, N.C. and leader Ronald James played drums. Clark describes them as “a rival band,” that included a female bass player whose brother was also in the group. According to Clark, James later transferred to G.W. High School and went on to attend the Boston Conservatory of Music before returning to the area.

Most members of the Artistics were in the Class of 1973 and pursued other interests after high school. Wiley, Brooks, Price and McCoy all went on to college, while Oliver joined the Marines. Not ready to throw in the towel, Clark regrouped and enlisted brothers James and Grayling Covington on keyboards and bass. Grayling already knew the book, having followed the band to concerts and rehearsals. He also had a reputation as one of the finest bass players on the local scene. Joe Moore continued on guitar with Clark on drums and vocals.

The reformed band continued on the road but some of the members felt that a more “dynamic” name was needed. They decided on “Treachery.” Clark doesn’t recall the year Treachery called it quits but remembers the incident that led to their split. Treachery had landed a regular gig at a VFW Post in South Boston, Va., earning $900 a night. That was unheard of amount at the time and allowed the members to keep a little money and upgrade their equipment. All was well until the night a coat belonging to the wife of a prominent guest went missing. A girlfriend of a band member was accused of the theft. While she didn’t take the fur, the incident ended their residency and the band.

All of the members went on to successful careers, albeit not in the field of music.

Joseph “Joe” Moore served for 20 years in the U.S. Navy. He lived in Norfolk and Hampton, Va., where he worked for the Navy Material Transportation Office until retirement in 1995. While living in the Tidewater area, Joe continued his musical indulgence. He organized gospel music groups, played guitar for Queen Street Baptist Church in Hampton and New Beech Grove Baptist Church in Newport News, Va. Moore returned to Danville and became a music instructor, giving lessons to young aspiring guitarists. He would sometimes play guitar during morning services at Pleasant Chapel Baptist Church in Sutherlin, Va. Moore died on Jan. 30, 2011.

Brothers Keith and Dale M. Wiley both enjoyed successful careers in separate fields. Dr. Keith B. Wiley became a minister and served as pastor of several churches before his death in November 2003 in Wilmington, Va. His brother, Dale, finished law school and returned to his hometown, where he worked as a defense attorney before being named Juvenile and Domestic Relations Court judge for the city of Danville. He is currently the presiding judge over the 22nd Judicial Circuit of Virginia.

Jonathan “J.D.” Oliver joined the Marines and attended Coastal Carolina Community College in Jacksonville. He now lives in Lexington Park, Maryland, where he works for Wyle Laboratories. John Clark is retired but continues to work driving a Yellow Cab. He and his wife have a home in Danville. Grayling Covington still lives in Danville, while his brother, James, moved to Burlington, N.C. At last report, Norman Brooks was living in Richmond, Va.

A high school reunion at Langston in 2015 brought some of the surviving members together again, 45 years after their first practice. Classmates still remembered the group and the music they created. That doesn’t surprise Clark, who says the members “were all perfectionists” and played for an audience who expected their music to sound “just like the record.” They succeeded.