The 1967 Levi Strauss & Co. Salesman’s Record is well-known for its tracks by the Jefferson Airplane, Sopwith Camel and West Coast Natural Gas. That was a 10″ LP, and certain of the Airplane’s tracks were also released in 7″ and 12″ formats. Levi Strauss & Co. was based in San Francisco so it made sense to use local bands for their ads.

In 1968 Levi Strauss released a 7″ Salesman’s record with five short songs, this time without any artist credits that I know of. It was released with an art sleeve of a pattern of horses & cowboys arranged in rings. I don’t know what was on the back of the sleeve as I do not own it.

The 1968 record has some good music, but the songs and ad concept are more generic in style than the 1967 record. Two of the songs sound to me like they were recorded by an actual rock band, not studio musicians. Each music track seems to have been recorded separately from the vocals, as each commercial is followed by 20 seconds or so of music tracks without the vocals, unfortunately at a lower level. Here excerpts from each side below.

I have on good authority that the backing track for “Levi Slim Fits (White Levi’s)” was the Family Stone without Sly, with Freddie Stone leading the band.

Side 1 excerpts
Side 2 excerpts

I’d be interested to know who played on this record. There could be some local artist connections as on the 1967 record. If you have any information or even an educated guess please comment or contact me. Also please contact if you have a good scan of the sleeve.