The Novells recorded a great lament “Go Now” for Dale Menten’s Westchester label of Minneapolis, Minnesota. Other than a writing credit to Steve Johnson, the Novells are a mystery to me.

“Go Now” was released on Westchester DR-271, as the B-side to a version of “Billy Boy”. The DR-271 number on the label indicates this was recorded at Dove Recording Studios in Bloomington.

Producer Dale Menten is most famous as guitarist of the Gestures, and writer of “Run, Run, Run”.

The Minneapolis Tribune on Sunday, June 2, 1968 ran an overview of the local rock business that included this paragraph:

Candyfrost Productions is a two-year-old firm that manages about 16 bands and does promotion for them as well. The firm did about $400,000 worth of business last year. Dale Menten and Peter Steinberg, the owners, are both 23. Steinberg is also a major stockholder in Dove Recording, a 3 1/2-year-old rock recording compoany that grossed more than $50,000 last year.

More info on the Novells would be appreciated.