Centralia, Illinois, about 70 miles east of St. Louis was the base for KB Records. The label usually released country and show-band records. I’m not sure if the Livin’ End was also from that town, but the back of the sleeve has a blurb written by Larry Watts at AM station WILY, also in Centralia, and lists the band members as:

Dave Timmerman (organ)
Mark Warnecke (lead guitar)
Marv Markus (rhythm guitar)
Joe Vander Pluym (bass)
Les Loux (drums)

The A-side has a slow, sludgy cover of the Animals “Don’t Let Me Be Misunderstood”. Luckily the flip is a great original song, “But I’ll Live”.

The sound is sparse at first with drums in the background and a chugging bass line, while the organ carries the melody. I don’t hear any rhythm guitar on the track, but the lead guitar is fantastic, breaking in after verses with bluesy licks in a wailing, sustained sound. “But I’ll Live” is credited on the label to Dave Timmermann (sic), but the sleeve notes also say Joe Vander Pluym had a hand in it.

I have a copy of the record which is scarce enough, but the picture sleeve seems to be almost non-existent. Release date came after May, 1968.